Running just one online business can be a hassle, as there are many administrative tasks that need to be dealt with on a daily basis. When you try to add several more businesses on top of that, things can become disorganized quickly and it is easy to get disheartened when things do not go your way in the beginning. Nonetheless, it would be foolish not to expand your business by diversifying your revenue streams with multiple websites. Therefore it is almost imperative to host multiple eCommerce domains if you are trying to steadily progress in the world of online business.
One Business vs Multiple Businesses
Of course, you could concentrate on building one business only, but just imagine how many opportunities you are letting go by taking this approach! Focusing on one business endeavor will never be as profitable as focusing on two, or three, and in the online business world, having a business means having a website for that business. While it is most definitely the the preferable course of action, hosting multiple eCommerce websites is not always an easy task, and there some things you’ll need to know to minimize the difficulties you’ll encounter.
Choosing a Hosting Plan
Perhaps the most important aspect of building and managing a website would be your hosting account. Your hosting account is what will show your site to the world, and it is also what lets you control every aspect of your site through an administrative interface in your control panel. Since your hosting account will come preloaded with many of the tools that will let you manage your site, you’ll need to know what these tools are, and you’ll need to know how to pick the best ones. One of the most important tools you’ll be using is the control panel, so make sure you choose an eCommerce hosting plan that includes a simple control panel like cPanel.
Another extremely important aspect of running several online websites, is the SSL certificate. SSL(Secure Socket Layer) protocol is a secure data transfer protocol that is used to ensure the confidentiality of data sent from one computer to another. The SSL certificate is posted on your site to let your customers know that their financial data is safe when shopping with you. Without this certificate you will lose the trust of many potential customers, as many of them will elsewhere thinking your site is not secure. If you’re going to have many eCommerce sites, often defined as more than ten, then you may want to consider purchasing a wild card SSL certificate which can be used on all of your websites.
Multiple Hosting Accounts
Keeping your site’s performance optimal is also very important, as many people will not shop on a site that has pages that are slow to load. This means you’ll need adequate server resources for each of your sites. Don’t be fooled by the hosting plans that claim to offer unlimited disk space and bandwidth, as this is often not the case. It may be wise to have multiple hosting accounts (one for each website), since you may be using plenty of server resources for each site.
Building a good looking website can be a difficult task, especially if you are trying to do so manually. Of course there are tools that can be used to expedite and even automate the process, however many people are not familiar with these tools. One of the tools that every website owner will need to learn how to use is an FTP tool. FTP stands for File Transfer Protocol, and FTP client lets you easily upload your website’s content from your hard drive to your site seamlessly. Without an FTP client, you would need to upload all of your content individually, which would take a very long time and would require a lot of effort on your behalf. If you use an FTP client than you’ll be able to upload hundreds of files simultaneously without having to upload each file manually. If you’re running several websites, or one that is graphic or file intensive, then you’ll most definitely need to use an FTP client.
What FTP Client Should You Use?
If you’re worried about the cost of an FTP client then you should be aware that there are many free FTP clients that will do everything you need them to with ease. One such FTP client is FileZilla which is used by many people all around the world. If you’re going to be running a corporate website with greater demand then you may want ton consider a paid solution that will include more features. However, keep in mind that even large businesses use free FTP clients, and you can do pretty much anything you’d like with a free FTP client such as FileZilla.
Using the FTP Client
Using an FTP client is actually very simple, although it can seem intimidating at first, the program is actually designed to be user-friendly and you’ll soon learn how to upload content to your site quickly and easily. First, you’ll want to become acquainted with the FTP interface. Almost all of the FTP clients have the same central design. The left side is devoted to your hard drive, and the right side is devoted to your website. The top of the interface is devoted to folders, while the bottom displays the files within those folders. When you click a folder on the top side of the interface, you’ll see it on the bottom of the interface in the files section. To upload content simply right click on the file you want to upload on the left side of the FTP client, then click on upload. You can upload several files at once by holding down the Ctrl key and then clicking the files you would like to upload. Once you have highlighted all of the files you’d like to upload simply right click them and then click upload.
Making Backups with an FTP Client
Just as you can upload files using your FTP client, you can also download files using your FTP client as well. This means you can backup your entire website by downloading it onto your hard drive. Although there are easier ways to backup a website, this is one of the fundamental ways to do it. Simply click on the main folder of your website on the right side of the interface, then right-click it and click download. It may take a while to download all of the files, but the wait is worth it since you’ll be able to restore your website at any time if you’d like.
The internet industry is one that cannot be taught or learned in a short amount of time. The fact is that most of the people that set out to make money online will fail, unless they already have a product that is popular in the offline market. Those that do succeed from scratch, usually follow a strict game plan and adhere to guidelines set forth by professionals. However, in the world of eCommerce unpredictability is king, and there are few factors that remain constant throughout the course of an internet business.
Factors such as traffic, search engine ranking, page rank, and even returns on investments can vary. Yet there is one part of an online business that will not change, and must be selected carefully upon registering the domain – the extension of the business site itself.
The Significance of a Commercial Domain
Commercial domains (.com sites) are by far the most common kind of websites online, and nearly everyone strives to obtain a .com site before resorting to other alternatives. When a site has the .com extension it immediately is recognized as a professional web presence based on social stigma alone, so it is not surprising to see that the most successful domain names are those that have the .com extension. However, very few people know that the term – .com actually refers to a commercial website, meaning that the site conducts business on a regular basis and was established and developed for commercial reasons. However a .com domain is no the only ideal option when shopping for eCommerce domain names, as there are two other domain extensions that hold authority on the web as well.
.Net Domains for eCommerce
The .net domain extension saw it’s highest point of popularity in the late 90’s and early 2000’s when Netscape was still a commonly used browser. However as people began referring to the internet as the web, and the .com craze began, the .net domains quickly faded in popularity and are now rarely seen. The .net extension is used to represent a network, and is commonly used in eCommerce sites that are parent companies to several corporations, such as software companies.
The .org domains have stayed consistent in their popularity levels and are still commonly used around the world today to represent organizations. The .org domain can be used to represent regular organizations and non-profit organizations. When used to represent profitable organizations these domains often perform at a lower standard than .com and .net domains, however they can still be used to open online shops that represent certain organizations.
Although the .biz domain extension was originally created to represent businesses, there are few people that actually use them for this purpose, as most people view such domains as unprofessional. The .biz domains do not rank well in the search engine and therefore are not he best decision for an online business owner. When searching for a domain name for your online business, ironically it may be best to steer clear of the .biz extension.